What is what does niche mean?

A niche is a specific segment or area of the market that caters to the needs of a particular group of customers. It is a specific and narrow area of a larger market where a product or service can be marketed to a particular audience. In simpler terms, a niche is a distinct segment of a larger market with its own unique set of needs, preferences, and characteristics. Niche marketing involves identifying and targeting a specific subset of customers with tailor-made products, services, and marketing strategies.